The Hour Audit
Before you decide you don't have the time to start a business, map it out.
I stopped trying to manufacture hours and started protecting the ones I already had. Because once you see those hours on the calendar, starting a business starts to feel waaaay less like a pipe dream.
1. The donation you keep making
You are looking for 60 to 90 minutes on a weekday. It might come from your job (logging on early, the lunch break you never take) or from you (the morning scroll). Both count.
2. A job for every weekday
Time with no job assigned becomes scrolling. Decide now so you are not deciding at 7am. If you are just starting out, almost all of this should go to making content.
3. The block that moves things
Weekday time keeps the lights on. Nothing new gets built in a 90 minute window. You need one stretch of four consecutive hours, and you have to hold it. So if Sunday brunch is sacred, do not put it at Sunday 11 to 3.
My week has a job
Monday to Friday, 60 to 90 minutes a day
Screenshot this. Put it where you will see it Monday morning.
Run it for two weeks, then change what is not working. You are building a routine, not getting it perfect.
Now the harder question
You can fit it in. But what do you actually DO with the time? Because those hours can disappear into logos and fonts and a Notion dashboard just as easily as they disappeared into your inbox.
Opens the episode in Spotify
Ok, you've got your week. Screenshot it before you go anywhere.
But real talk, what are you actually going to DO with those hours? I have an episode about exactly that. Put it on while you fold laundry.
▶ Listen to Lucky YouOpens in Spotify, your week stays here